And now, for something completely different. Let’s talk about something thoroughly un-car: a new Blackberry Porsche Design smartphone.
Top designers in the automotive world don’t necessarily make a habit of exclusively designing cars. Porsche Design, for instance, has been around for decades, and crafted the sunglasses worn by Yoko Ono in just about every photo of her, ever. And the Coca-Cola Freestyle soda fountain machines found, for example, at many Burger King restaurants? Those wear a Pininfarina badge. Yup.
Now Blackberry – the original enabler to home-wrecking workaholic fathers who check their email compulsively through dinner – has reached out to the firm to create a Porsche Design smartphone: the P’9983. It’s basically all the hardware found in the old BlackBerry Q10, given a sharp, mostly orthogonal carbon fiber-esque shell. The buttons on the QWERTY keyboard are now also made of glass.
It will probably come as a disappointment to BlackBerry afficianados that the phone has virtually unchanged specs from the year-old Q10 (save for more internal memory), but besides the deliciously sleek design and tactile heft of real glass buttons, there is another draw: a special P’9983-specific PIN. Yes, customers of this phone get a speciall “2AA” prefix before their usual PIN.
Not only does this make them recognizable as elite owners of the Porsche Design smartphone simply by their PINs, but we presume it also means they never forget to pick up AA batteries when they run out. Unfortunately, none of this changes the fact that they are browsing on a Porsche, rather than driving one.
Pricing and availability info still to come.