Ford Motor Company President Joe Hinrichs is engaged to speak at the 39th Annual World Congress in Uganda, on January 14, 2015. Besides leading the charge forward to an aluminum 2015 Ford F-150, he is Ford’s President of the Americas, having previously served as Ford’s President of Asia Pacific and Africa, and later CEO of Ford China.
The man obviously has some global experience. Joining him in speaking at the event will be leaders from the other two of the big three: CEO Sergio Marchionne of Fiat-Chrysler, and even CEO Mary Barra of General Motors. The topic of the 39th Annual World Congress will be “Setting the Pace in a Thriving Market.”
The event is hosted by the ATA, or Africa Travel Association, with a new destination on the continent every year. It is intended to bring together global business leaders to discuss prevalent topics pertaining to the world economy, to showcase new relevant business and educational opportunities, and of course, to shamelessly plug the host country.
It’s certainly no summer Olympics. It’s unclear whether Ford is sending Hinrichs in place of CEO Mark Fields due to a scheduling issue, or because his extensive global experience makes Hinrichs the ideal candidate to speak. But given that Ford arguably leads the big three toward a more sustainable and globally-friendly philosophy, we expect President Joe Hinrichs to give a very effective presentation.