A number of years ago, Lamborghini had a jeep-like vehicle that was almost like the Humvee before American General started selling them to consumers. The LM002 hasn’t been made since 1993 but now Lamborghini seems determined to get into the SUV game once again with the Urus, a crossover that fits better on suburban streets than the desert. While pricing has yet to be announced, don’t expect it to be a more attainable Lamborghini.
According to motoring.com.au, it is expected that the Urus will cost around the same as Lamborghini’s entry-level supercar, the Huracán. However, production of the new SUV is not even confirmed according to board member for research and development at Automobili Lamborghini, Maurizio Reggiani: “Urus is still not confirmed for the brand. We still wait final approval from the [Volkswagen] group, and we are continuing to work for that approval. Should we get approval, our target is for end of 2017 production.”
When presented with a question of similar pricing compared to the Huracán, Reggiani added, “More or less. But price at this moment is not important. What is important is the approval from the group. We are part of a big company and must respect the rules.”
The Lamborghini Huracán starts at $237,250 in the U.S.