Two years after announcing plans to begin sales there, Lincoln China has just received its first shipment of stock to Chinese shores.
Lincoln’s grand-opening in China in October will consist of only two cars – the MKC and MKZ – and just three Lincoln dealerships. It’s a slow, cautious roll-out to be sure, with only two more shipments planned before the launch date. That said, the Lincoln dealerships in China will be dressed to the nines, each featuring a tea room and user-friendly customization studio.
Although slowly immersing itself in the Chinese marketplace, Lincoln is hoping to ensure a strong sales future for the brand there, planning the addition of the Navigator, next-generation MKX crossover, and the MKS sedan’s forthcoming replacement to its range of available stock.
Says President of Lincoln China Robert Parker: “This is a significant milestone for Lincoln globally.” Indeed so. With the world’s second largest consumer power, China has already proven an invaluable marketplace for other American automakers. Lincoln is counting on a smooth roll-out and warm reception.