You know how it goes: the car world has a myriad of studies, awards, prizes, and recognition that are bestowed upon automakers, brands, models, engines. Name a component or any quality of a vehicle, and there’s probably an award or study for it. But every now and again, we come across analysis that combines metrics, and the results are quite interesting. This appears to be one of those times.
If you’re not intricately familiar with the Total Value Index (TVI), here’s a summary: conducted by Strategic Vision and ALG, it weighs the customer experience against financial factors such as cost of ownership and resale value for an overall total vehicle score.
The 2014 Total Vehicle Index has pegged the Audi A7 as the Best Model overall in the study. In addition, the A7 came out ahead in the luxury car category while the Q5 and Q7 were named the top in their respective classes of Near-Luxury Utility and Luxury CUV, respectively.
In this particular case, the study surveyed the complete ownership experience of over 46,173 new car buyers who purchased 2014 models from October 2013 thru March 2014. The customers’ assessment accounted for several factors, including expected reliability, fuel economy, price paid, resale, and innovation. This information was then weighed against Residual Value information provided by ALG.
“This recognition is a special achievement because it reflects the enduring value customers place on these three iconic Audi models,” said Scott Keogh, President, Audi of America. “Hitting that emotional note with premium car buyers is the foundation of Audi brand momentum.”