Conan O’Brien and Ellen DeGeneres have each recently aired their own spoofs of the Lincoln MKC ad series starring Matthew McConaughey, and they are a riot. But as Auto Blog reports, rather than harbor resentment for the parodies, both Lincoln and their advertising firm Hudson Rouge are relishing the free publicity.
Hudson Rouge CCO Jon Pearce told Automotive News, “We’re flattered. Just to get out into the public mind with parodies says you’ve achieved a certain amount of notoriety. It’s hard to put a dollar amount on earned media. We couldn’t ask for better.” Ellen Degeneres’ parody in particular has attracted over 4 million views on YouTube to-date, next to the 925,000 views that the original “Bull” Lincoln MKC ad has garnered.
According to Auto Blog, Lincoln has fallen in popularity among luxury automotive brands in the US, from No. 1 in 1998, to No. 8 as of this year. And, as we previously reported, Lincoln has the highest average age of ownership of any automotive marque. Hopefully the company can use these Lincoln MKC ad parodies to bring both of those numbers down a bit.
You can watch Conan O’Brien’s parody of the Lincoln MKC ad right here: