To celebrate the 50th anniversary of the Mustang and its influence on popular culture, Ford has teamed up with Hard Rock Hotels & Casinos through the ICON50 program to name 10 up-and-coming artists who are breaking new ground and setting the stage for the future in music.
“Hard Rock is the perfect collaborator to explore music as part of popular culture and to identify trends that will shape the industry’s future,” says Mustang brand manager Melanie Banker. “For five decades Mustang has represented some of the best of American popular culture, and since the early ’70s Hard Rock has embodied that same spirit – one deeply rooted in rock ’n’ roll culture while evolving with the ever-changing music landscape and inspiring fans along the way.”
Launched last month, ICON50 was created to explore how popular culture could evolve. Featured ICON50 artists include ASTR, Betty Who, Cathedrals, Elle King, Joywave, MisterWives, Sheppard, Smallpools, Young Rising Sons and Young & Sick.
Just like how Ford wants America to rekindle their sense of adventure behind the wheel of the 2015 Mustang, Ford and Hard Rock have laid out a cultural road map and developed a driving route along the eastern part of the U.S. featuring must-see destinations that are helping to shape the next big thing in music. It all starts in Brooklyn, NY and then continues south through Washington, D.C., North Carolina, Tennessee, and Louisiana before ending in Miami – with unique venues and music festivals along the way. Click here for the interactive map featuring the driving route and key points of interest.
“There’s no denying the significant impact both music and Mustang have had on popular culture,” says Hard Rock Hotels & Casinos’ director of music and marketing, Matt Watts. “The artists whom we’ve identified are each carving their own path, and have pushed musical and cultural barriers to reach a broader audience. They not only represent what’s great and exciting about music right now, we feel they’ll inspire and move people in the future as well.”