Ford has a bit of a thing for sticking the Mustang in high up places. In 1965, they hoisted a brand new 1966 Mustang to the top of the Empire State Building in New York, and replicated the act to promote the 2015 model earlier this year. Now they’ve planted it atop the Burj Khalifa in Dubai, the world’s tallest building, to celebrate the launch of the car in the Middle East and Africa.
A team of six Ford engineers hopped on a plane in Michigan, following the Triple Yellow 5.0-liter convertible Mustang to Dubai. The car was then transported to the base of the Burj Khalifa, separated into six different sections, and sent to the 112th floor via the building’s service elevators. Once It was at the top, the engineers reassembled the car in approximately 12 hours.
“Almost 50 years ago Ford captured the world’s attention by placing a 1965 Mustang Convertible atop what was then the world’s tallest building, the Empire State Building in New York City,” Bill Ford, great grandson of Henry Ford, said. “Today’s event in Dubai, home to the world’s current tallest building, completes an incredible global journey for Ford and Mustang.”
Ford established their Middle East and Africa business unit this year, which will serve 67 markets in North, Sub-Saharan and South Africa and the Middle East. It will launch 25 new vehicles in the region by 2016, including the all-new Mustang, going on sale next year, and the Focus and Fusion. Ford is also projecting a sales surge of 40 percent to 5.5 million vehicles in Africa and the Middle East by 2020.