Ford Motor Company makes so much money from its luxury variants of its popular F-Series line of pickup trucks, that it puts luxury automakers from Germany and Japan to shame.
According to estimates from TrueCar, Ford F-Series trucks priced at $50,000 or more brought The Blue Oval $10.8 billion in 2014.That’s a whopping $6.5 billion higher than the second-place Ram Pickup, which is estimated to net $4.3 billion in revenue.
The massive amount of revenue The Blue Oval pulls from sales of F-Series trucks priced at $50,000 or higher demonstrates just how important luxury trucks are to a company’s bottom line. In fact, we still recall times when pickup trucks weren’t such a colossal source of revenue, back when a truck was thought of as a work vehicle with a regular cab and a no-frills interior. Now, every major truck manufacturer — including Ford with the F-Series, the Ram pickup, and the Chevy Silverado and GMC Sierra — is in the top ten of the list when it comes to generating revenue from $50,000+ vehicles, all thanks to the high sales volume of trucks.
And if nothing else, this report shows exactly why Ford has been so eager to introduce new luxurious trim levels and options in the F-Series, such as King Ranch and Platinum, and why shutting down its plants and switch the all-new 2015 F-150 to aluminum was such a big gamble, with billions of dollars on the line every single year. But, when it pays off, it pays off big time.
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