VW Credit, the captive finance arm of Volkswagen and Audi brands in the United States, was found to be the highest-ranking mass-market finance provider in a 2014 J.D. Power Consumer Financing Satisfaction Study. Audi Financial Services, meanwhile, was ranked 3 of 13 in 2014, compared to 4 of 12 in 2013 in the luxury segment.
“We have worked to improve our processes based on consumer feedback and we will continue to listen to our customers and work diligently to provide the best experience possible. Both brands saw an increase in their ranking and we’d like to thank our team and our dealers for providing a great financing experience to our customers,” said Christian Dahlheim, President and CEO, VW Credit, Inc. “We are proud of those results; it tells us we are already doing something right in the eyes of our customers.”
“Listening to our customers has allowed us to achieve this recognition and we look forward to continuing to break the boundaries of established finance satisfaction”, said Patrick Lefebvre, Director of VCI Automotive Service Centers.
The J.D. Power study “measures satisfaction among customers who financed or leased their vehicle indirectly through a dealer or directly through an auto finance provider in four key factors: on-boarding process; billing and payment process; website; and phone contact.” Two vehicle segments were looked at: luxury and mass market. Customer satisfaction was measured on a 1,000-point scale with 20,670 responses from new and used vehicle purchasers or lessees. These customers financed vehicles model years 2010 through 2014, and the study was conducted between July and September 2014.