Ford Motor Company filed an application to register GTX1 as a trademark with the United States Patent and Trademark Office (USPTO), Motrolix was first to learn and discover.
Assigned serial number 86372000, the automaker’s August 20th, 2014 application specifies that the mark will be used for several purposes, including:
- Automobiles and their structural parts
- Exterior insignia badges for automobiles
- Exterior decorative trim of plastic for automobiles
- Body panels for automobiles
- Exterior graphics for automobiles in the nature of appliqué decals
The trademark filing was published for opposition on January 6th, 2015, a step in the trademark process in which parties can file an objection to Ford’s registration of the mark.
The Motrolix Take
Ford brought a vehicle called GTX1 to SEMA back in 2005. It was a modified roadster version of the Ford GT mid-engine supercar, and it was a showstopper. But we believe that the GTX1 trademark application in question has nothing to do with the GTX1 roadster from ten years ago. Instead, we think The Blue Oval is reserving the GTX1 name either for a follow-up to the venerable Ford GT, whose arrival has been rumored for the last few years, or a concept vehicle previewing the same.
The question now is whether Ford will show it off at the 2015 North American International Auto Show (NAIAS) in Detroit, or sometime later in 2015. Stay tuned as NAIAS kicks off the week of January 12th, 2015.