The Volkswagen passenger cars brand sold 6.12 million vehicles on a global basis during the 2014 calendar year, setting a new annual record. The brand recorded growth in nearly every market except for the U.S., where sales dropped 10 percent during the year. But another VW product outsold Volkswagen passenger cars. That product? Volkswagen sausages.
That’s correct: Volkswagen has been making and selling sausage under the VW brand for quite some time, and they are quite popular. So much so, in fact, that sales increased 10 percent in 2014, bumping total VW sausage production to 7.8 million units, 1.7 million units more than the amount of vehicles sold by Volkswagen passenger cars. The difference is greater than the 554,946 vehicles sold by VW Group’s Skoda brand during 2014.
What’s more, Volkswagen sausages are even branded with their own part number, and currywurst is the most popular flavor, accounting for 6.4 million of the 7.8 million sausages sold. If this seems outlandish, consider that Volkswagen also makes ketchup. Granted, buying sausage (and ketchup) represents a less significant buying decision or financial investment than purchasing a new car. Yet perhaps some day, Volkswagen Auto Group chairman Martin Winterkorn will see the figures flipped.