For one reason or another, high performance sportscars and supercars are frequently linked to what some might call the “playboy” lifestyle. Maybe that’s why Audi decided to ensure the womanizing main character of the upcoming 50 Shades of Grey film, Christian Grey, drove nothing other than their R8 supercar.
No matter the reasoning behind the decision, we think it’s an excellent fit for the Four Rings. A wealthy, city-dwelling penthouse owner and CEO of his own financial holding company, Grey is exactly the type of person we’d expect to find behind the wheel of a gunmetal grey R8 Spyder.
Will promoting the R8 as a playboy’s ride of choice help Audi sell more of them? Maybe, but one thing’s for sure, it will get them a heap of exposure, as 50 Shades of Grey is expected to be one of the biggest cinema hits of 2015. Check out their 50 Shades-themed commercial below, and if it’s your type of thing, the movie will be out on Valentines Day.