Ford is looking to link up with popular Chinese chat application WeChat in order to put the app in its cars, Reuters reports.
WeChat parent company Tencent Holdings is currently in talks with Ford, discussing the possible business aspects of making the app available in its future vehicles. David Huang, a senior engineer with Ford’s Asia Pacific connected services division, said “there’s a demand from (Ford) customers,” for the service.
“People want to stay connected, stay informed and stay entertained all the time, even when they’re driving,” Huang told Reuters.
The automaker says is sees drivers syncing their phone to the car’s software system and controlling the WeChat app through it. Tencent would develop and choose the features to be used in the car, and Ford would verify they are safe and legal to use while on the move.
WeChat is the most prominent conversation app in China, with over half a billion active users. Many Chinese use the app over phone calls, which makes integrating it into cars crucial as Ford looks to gain market share in the world’s largest car market.
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