Fueled by a recovering economy and other positive economic indicators, sales of full-size pickup trucks increased 8.1 percent to 2,066,248 units during calendar year 2014 in the United States.
Fiat-Chrysler’s Ram as well as General Motors’ completely-redesigned Chevrolet Silverado and GMC Sierra pickup trucks were the big winners for 2014, recording increases in year-over-year sales volume and market share. Ford’s F-Series posted decreases in sales volume and market share as Ford transitioned to the all-new 2015 F-150, while remaining the best-seller in the segment. Toyota’s Tundra, which received a substantial refresh for the 2014 model year, posted an increase in year-over-year sales volume but lost market share, while Nissan’s Titan saw sales and market share slip; the automaker introduced an all-new Titan at the 2015 North American International Auto Show in Detroit.
Sales
- Total segment sales grew 8.1 percent to 2,066,248 units, 153,947 units over calendar year 2013
- Ram posted the largest sales volume increase, growing 23 percent to 439,789 sold units in 2014
- GMÂ grew 11 percent to 741,588 units, consisting of:
- 529,755 sales of the Chevy Silverado, up 10.3 percent
- 211,833 sales of the GMC Sierra, up 15 percent
- Ford’s F-Series dropped 1.3 percent to 753,851 units sold
- Toyota Tundra sales grew 5.1 percent to 118,493 units
- Nissan Titan sales dropped 20.2 percent to 12,527 units
Market Share
- Despite the sales drop and associated 3.4 percent drop in market share, Ford’s F-Series retained the higher market share of the pack with 36.5 percent market share
- GM’s market share increased 1.1 percent to 35.9 percent, comprised of:
- Chevy Silverado market share up 0.5 percent to 25.6 percent
- GMC Sierra market share up 0.6 percent to 10.3 percent
- Ram truck market share grew 2.7 percent to 21.3 percent
- Toyota Tundra market share dropped 0.2 percent to 5.7 percent
- Nissan Titan market share dropped 0.2 percent to 0.6 percent
Sales Comparison - Full-Size Pickup Trucks - Calendar Year 2014 - USA
| TRUCK | 2014 / 2013 | 2014 - 2013 | CALENDAR YEAR 2014 SALES | CALENDAR YEAR 2013 SALES | 2014 MARKET SHARE | 2013 MARKET SHARE | 2014 - 2013 MARKET SHARE |
|---|---|---|---|---|---|---|---|
| TOTAL | +8.1% | +153,947 | 2,066,248 | 1,912,301 | 100.0% | 100.0% | 0% |
| GM TOTAL | +11.6% | +76,785 | 741,588 | 664,803 | 35.9% | 34.8% | +1.1% |
| CHEVROLET SILVERADO | +10.3% | +49,341 | 529,755 | 480,414 | 25.6% | 25.1% | +0.5% |
| GMC SIERRA | +14.9% | +27,444 | 211,833 | 184,389 | 10.3% | 9.6% | +0.6% |
| FORD F-SERIES | -1.3% | -9,551 | 753,851 | 763,402 | 36.5% | 39.9% | -3.4% |
| RAM TRUCK | +23.6% | +84,116 | 439,789 | 355,673 | 21.3% | 18.6% | +2.7% |
| TOYOTA TUNDRA | +5.1% | +5,761 | 118,493 | 112,732 | 5.7% | 5.9% | -0.2% |
| NISSAN TITAN | -20.2% | -3,164 | 12,527 | 15,691 | 0.6% | 0.8% | -0.2% |
Time period: calendar year 2014
Region: United States of America
No Comments yet