Hot on the heels of its official public debut at the 2015 Geneva Motor Show in Switzerland, the new Porsche 911 GT3 RS has an advertisement on the official Porsche YouTube page, entitled “Paparazzi.”
In the ad, we see a man creeping through the darkness with a camera trying to snap a shot of the elusive street-legal race car. He waits for proper daylight, levels his camera, and lo and behold; the Porsche 911 GT3 RS is just too damn fast for him to get a good shot. The car roars triumphantly around the track like a roided-up Cherub straddling a rocket, the driver seemingly oblivious to the snake in the grass trying to blow its cover.
Granted, the ad doesn’t make much sense when the photographer could just as easily go and download the plethora of photos available on the Porsche media press site, but it’s effective advertising nonetheless. There’s the avid hunter with his camera, drooling over the Porsche 911 GT3 RS he so desperately wants to capture, and the object of his desire proving too agile and quick to be caught.
Porsche, shut up and take our money.