All this talk of tech company Apple and their aspirations of getting into the car-makin’ business is still kind of a shock. Former General Motors CEO Dan Akerson certainly has his concerns, warning that the creator of iPhones, iMacs and iPods would be foolish to whimsically enter into such a small-margin, hardcore manufacturing iBusiness.
But it seems to have stirred something in Apple’s major shareholders, as Wired reports; some of them have suggested that Apple simply buy Tesla Motors outright.
From where Apple sits (atop a pile of busted PCs), it doesn’t quite seem like the worst idea; Tesla Motors has already done a lot of the legwork in developing a partnership with Panasonic to source its batteries, developing two phenomenal electric cars with more on the way, and even planning and commencing construction on a so-called “Gigafactory” to drive lithium-ion pack prices down to allow for more mass-market-friendly offerings in the future.
That said, Apple CEO Tim Cook doesn’t seem all that interested. “We don’t really have a relationship with Tesla… I’d love Tesla to pick up CarPlay,” Cook allegedly said to shareholders. “Was that a good way to avoid the question?”
Based on Cook’s lack of enthusiasm for the idea, it’s entirely possible that the Apple Titan car, a secret project which was only recently leaked to the public, is nothing more than evidence that Apple is “testing the waters” without yet committing to any automotive aspirations. We certainly hope that’s the case, as the conquering of a beloved newcomer electric carmaker like Tesla Motors by the big, bad, highly proprietary tech company would almost certainly be bad news for enamored Tesla fans.