Earlier in the year, at the Geneva Motor Show, Bentley unveiled the stunning beauty pictured here: the Bentley EXP 10 Speed 6 concept.
Lately, the EXP 10 has been making the rounds; after Geneva, the concept was packaged and shipped over to New York in April, and it just appeared at Auto Shanghai. It’s set to make yet another stop, this time in the Middle East, before it returns home to the United Kingdoms.
And throughout all this touring, reports Autocar, the automaker is eavesdropping on any relevant conversation, because the Bentley EXP 10 Speed 6 may actually make it into production.
Autocar recently spoke to soon-to-be Bentley CEO Wolfgang Dürheimer, who will start his new position this June. According to Dürheimer, whilst touring the Bentley EXP 10 Speed 6, the brand is also compiling a database of the public’s general feeling toward the car, both to determine what its profitability might be, and what tweaks should be made before it heads to market.
The executive told Autocar: “After the summer we will have a solid database from all major markets around the world, detailing how the car is perceived, how its styling connects or disconnects to our major target group and what price and volume potential is behind it. Then we can start to build up our business case for the car.
“What we already received as a clear indication after Geneva, the message was ‘don’t change anything, just do it.'” We’d like to take just a moment to reinforce that message.