Ford Motor Company CEO Mark Fields made it clear to reporters on Sunday that the automaker has no plans to move its luxury automotive brand, Lincoln, to New York.
“We like Lincoln exactly where it is,” said Fields, who spoke to reporters in New York at an event meant to highlight the new Lincoln Continental Concept before its official reveal at the NYIAS.
“We’re committed to Lincoln as a world-class luxury brand. That means we all have to own this, and we all do, and I think it’s very important for us,” he told the The Detroit News.
“It works well when you have the marketing folks, the product planners, the engineers all working closely together because you don’t end up throwing things over a wall — you are all doing things together as a team.”
That last bit is a not-so-subtle jab at Cadillac, which announced last year that it would move its global HQ to New York in order to distance itself from the rest of General Motors.
“Let’s not dilute ourselves”, he remarked on the decision to keep Lincoln in Dearborn.