Featuring a military-grade aluminum-alloy body and steel frame, the all-new 2015 Ford F-150 is the future of tough. Not only is The Blue Oval’s new truck tough, it’s also fuel-efficient thanks the new 2.7L EcoBoost V6 engine that delivers the power of a V8.

The result: best-in-class EPA-estimated fuel economy of up to 26 MPG highway and legendary F-150 muscle. And with three other engines to choose from, a plethora of cab, box, and equipment configurations, the 2015 F-150 is bound to meet any new-truck buyer’s needs.

The Motrolix Take

We like what we see in this “traditionally-tough” F-150 ad; Ford is pushing the correlation between aluminum and fuel economy, and adding the Built Ford Tough angle. Nice work, Ford, on the new truck and on the ad.