Kelley Blue Book has named Ford the Best Overall Truck Brand in their 2015 Brand Image Awards. The awards are based on annual new-car buyer perception data and recognizes “automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public,” according to the vehicle valuation company.
Ford’s collection of the award marks the second year in a row it has been named the strongest overall truck brand. The automaker has also won the award six of the seven times KBB has handed out the award. Ford says their customers’ favorable perceptions of Ford Super Duty F-250 and F-350 helped them lock the award down, along with the 2015 F-150.
More information on the KBB Brand Image Awards can be found at this link.