Lamborghini CEO Stephan Winkelmann all but officially confirmed the arrival of the supercar maker’s crossover-SUV in a recent interview with Road & Track. The impending performance-luxury SUV is expected to be called Urus, so for the sake of simplicity, we’ll refer to it as such here, although the yellow bull has yet to confirm the name.
Even so, here’s what what know about the possible vehicle:
- If it comes to market, the Urus will either use turbocharging, a hybrid powertrain that could possibly feature plug-in functionality, or a combination of both turbocharging and hybridization. As government fuel economy regulations keep getting more and more strict, both technologies could help raise the brand’s corporate average fuel economy.
- We won’t have to wait much longer for a firm “yes” or “no” from Lamborghini on the Urus, as the Volkswagen-owned Italian supercar maker will decide in 2015 whether or not it it will produce the vehicle. If produced, the Urus would add a third model to Lambo’s current vehicle portfolio.
- Lamborghini has three good reasons to build a crossover:
- There is significant opportunity in the luxury SUV market
- An SUV has already been bred into its lineage before with the LM002
- Winkelmann says “the supercar market is stagnating,” which means Lamborghini is perhaps more open than ever before to new revenue streams
- If built, the Urus would be driven by all four wheels, as Lamborghini considers it as essential to its DNA. And it just so happens that an a SUV would be the perfect application of Lambo’s 4WD technology. In other news, the sky is blue.
- Hold on to your lottery winnings, because if the SUV ends up coming to market, it’s heading to global markets. Lamborghini sees opportunity for an SUV in the United States, China, Europe markets, and the Middle East.
- For the sake of economies of scale, the Lamborghini SUV could ride on the Volkswagen Group’s MLB II chassis. Developed by Audi, MLB II will under all Audi models starting with the A4 and up; the platform made its debut with the 2016 Audi Q7, and is also set to underpin the next-generation Porsche Cayenne, VW Toureg and upcoming Bentley Bentayga. If Lambo ends up using MLB II for the Urus, the move might stir quite the controversy.
Knowing all that, are you a fan of the idea of a Lamborghini crossover-SUV? Sound off in the comments.