If Lincoln didn’t call its stylish four-door sedan concept from the 2015 New York International Auto Show a ‘Continental’, it might not have generated quite as much of a stir. Ford Motor Co.’s president of the Americas Joe Hinrichs recognizes this fact, and hinted the automaker may revive the model name for the production version of the car, Automotive News reports.
Lincoln’s current naming scheme, which uses an ‘MK’ designation for all models followed by a third letter to differentiate between them, hasn’t been met with much praise. The models all sound familiar, making the names soulless and easy to confuse with one another. A return to classic names, such as Continental or Town Car, would remedy both of these common criticisms.
Hinrichs said Lincoln is “very excited about the Continental name,” and the attention it has gotten. The automaker obviously doesn’t want to give away their secrets this early on, but we’d be surprised to learn Lincoln hasn’t already designed the ‘Continental’ nameplate they plan to stick on the back of the MKS replacement once it arrives next year.