Ford’s Lincoln Motor Company is quite the newbie to the Chinese market, having only relaunched there in November of 2014. To-date, the Ford luxury division has a total of 11 dealerships in the country, but plans to increase that count to 60 by the end of 2016.
That’s the latest according to Reuters, who reports that the goal was announced by Lincoln Motor Company President Kumar Galhotra at the 2015 Auto Shanghai yesterday.
The decision by Ford’s luxury arm to aggressively pursue the Chinese market will likely prove a fruitful one; China has shown itself to be a burgeoning luxury market ripe for the picking. That’s why the likes of Cadillac and Volkswagen AG are ramping-up their sales efforts in the Asian country; Tesla Motors also acknowledges the prime opportunity that China’s maturation represents, but the automaker is having trouble gaining traction following a widespread wave of anticipatory range anxiety.
Lincoln Motor Company’s growth targets are ambitious, to say the least, with 25 new dealerships planned in China by the end of this year. Needless to say, the forthcoming Lincoln Continental (concept car pictured) ought to help bolster the brand’s desirability substantially.