Audi sold 152,850 new cars globally in April 2015. The results represent a 2.5 percent year-over-year increase.
Sales were up in all regions of the world, with the largest gains coming from the American continent, where deliveries to customers climbed 12.7 percent.
“Audi remains on course and posted a solid sales performance in April. Despite the upcoming generation changes in key model families and sales markets we have surpassed the record figures of the previous year,” says Luca de Meo, Board Member for Sales and Marketing at AUDI AG. “In the coming months we intend to continue growing worldwide.”
From January 2015 to April 2015, global unit sales of the company grew 5.2 percent to around 591,050 vehicles.
Regional sales highlights for April 2015 are as follows:
In the U.S., Audi sales grew by 7.5 percent in April 2015 to 16,827 units. In particular, the brand’s SUVs were in high demand among U.S. customers, with sales of the Q models growing by 35.6 percent to 6,447 units last month.
Since the beginning of 2015, Audi of America deliveries across all models increased by 11.9 percent to 56,925 units, marking significantly faster growth than the U.S. market as a whole.
In Canada, Audi posted double‑digit growth in April 2015, increasing sales 36.6 percent to 3,219 vehicles.
In Mexico, Audi increased sales 0.6 percent to 957 units.
In Brazil, Audi sales grew 67.5 percent to 1,856 vehicles.
In Europe, Audi sales were up slightly in April 2015 over 2014. Deliveries totaled 71,750 cars, up 0.9 percent over April 2014.
In April, the Western European region reported a sales increase of 3.1 percent to around 67,300 cars, with key Western European markets being:
- Italy: up 22.4 percent to 5,225 cars
- Spain: up 15.8 percent to 4,100 cars
- Sweden: up 21.1 percent to 1,879 cars
- UK: up 3.9 percent to 13,126 cars
- Germany: up 0.6 percent to 25,663 cars
- France: up 0.4 percent to 5,712 cars
For the first four months of 2015, Audi unit sales in the region amounted to around 262,550 cars, an increase of 4.6 percent. The brand’s full‑size category models, in particular, are experiencing notable growth in the Western European markets, as sales of the updated 2016 Audi A6, already available in the market, have risen by 15.8 percent since January to around 32,250 cars delivered. Also, the new Audi Q7 is drawing strong customer interest for the brand’s top segment. Ahead of its market introduction, Audi says that advance orders for the SUV are already high high. The all-new 2016 Q7 will premiere at dealer showrooms in first markets starting in June and will start to be delivered to customers at that time.
Negative market trend continued for Audi in Russia in April. In fact, since the beginning of 2015, local sales have declined by one third, down 31 percent to 8,248 cars.
Audi enjoyed strong momentum in Turkey, growing 54.8 percent to an undisclosed amount.
The A3 Sedan, in particular, has attracted customers to dealerships. An additional 6,829 Turkish Audi drivers represent an increase of 47.7 percent during the first four months of the year.
In China, Audi sold 5,296 vehicles during April 2015, up 0.2 percent.
The brand introduced the new A3 Sportback and the A3 Sedan as additional members of the model family, thereby significantly strengthening its position in the strategically-important premium compact car segment.
For the first four months of 2015, Audi has sold 178,612 cars in China, up 5.2 percent over in the same period of 2014.
Audi notes that with the A3 and Q3, it is the leading premium manufacturer in the compact segment in China. The brand with the four rings is already selling more premium compact cars in China than in any other market, but share of compact cars in the Chinese market as a whole is still low compared to the international level.
Sales Results - Audi - April 2015 - Global Summary
|MARKET||APR 2015 / APR 2014||APRIL 2015||APRIL 2014||YTD 2015 / YTD 2014||YTD 2015||YTD 2014|
|CHINA (INCLUDING HONG KONG)||+0.2%||45,296||45,216||+5.2%||178,612||169,736|