Ford Motor Company is smartly looking to get in on the emerging car-sharing market, testing its own such services in at least five major cities worldwide. The automaker’s pilot tests have so far been fairly exclusive and limited in scope, but a release from the automaker announced that the GoDrive Ford car-sharing service in London, England is ready for an expansion.
Still technically in the Beta stage, the London-based Ford car-sharing program will soon grow its fleet to 50 cars, with 2,000 registered members. The fleet will consist of fuel-efficient cars like the 1.0-liter EcoBoost Ford Fiesta, and plenty of Ford Focus Electric models, any of which can be booked up to 15 minutes in advance by members using a smartphone app.
What makes the Ford car-sharing service especially useful is that GoDrive members can use the cars for one-way journeys across town, with guaranteed parking. There are 20 locations city-wide at which GoDrive fleet cars will be available, mostly major public transit spots like train stations, and users are billed simply by-the-minute, with everything from fuel to insurance calculated into the rate. It’s that level of flexibility and ease that might just make the Ford car-sharing service GoDrive stand out from the crowd.
Ford Europe GoDrive Project Lead Alicia Agius said of the service: “Features such as one-way journeys and pay-as-you-go extend the number of opportunities that drivers would want to car-share and could prove a game-changer. More drivers are finding GoDrive to be a key service that can potentially empower people living in the city with its flexible approach.”