The Lincoln Motor Company’s nationwide tour of the Black Label at Home experience is coming to an end at a private residence in Dallas, Texas.
Lincoln Black Label at Home introduces luxury clients to the four Black Label designer themes available on the 2015 Lincoln MKZ midsize sedan and the 2015 Lincoln MKC compact crossover. In Dallas, the occasion takes place at a 4,000-square-foot home in the exclusive Urban Reserve neighborhood, where the luxurious Black Label materials are shown alongside unique works of photographer Art Streiber, whose portfolio includes images taken backstage at the Oscars. The Black Label at Home function in Dallas runs May 7 – June 4, 2015.
Lincoln says that the “immersive staging plan allows guests to experience the ultimate in luxury, comfort and service, while highlighting the color and materi
“Black Label is Lincoln’s ultimate expression of luxury,” said Sally Garrett, Lincoln Black Label brand marketing manager. “The Black Label at Home program has taken us to some of the most exclusive addresses in the country, and certainly Urban Reserve provides another luxurious elegant setting to tell that story.”
The Dallas home contains Black Label versions of the MKZ and MKC, and guests can choose which vehicle to use. They also have “access to bespoke concierge services and a curated list of luxurious Black Label-inspired experiences, including access to some of the Dallas area’s most sought-after locations.”
Those not intricately familiar with Lincoln’s Black Label vehicles should know that the recently-introduced sub-brand is Lincoln’s most elevated expression of luxury and personal service. Black Label vehicles include premium materials such as Venetian leather as well as Alcantara and designer woods. Outside of direct value in each vehicle, buyers of Lincoln Black Label vehicles also receive enhanced personal service amenities such as remote vehicle-service calls, off-site concierge visits and membership in the Black Label Culinary Collection network of upscale restaurants.
First introduced in 2014 at a private residence in Los Angeles, Lincoln’s Black Label at Home experience went on to Miami and New York City, and now to Dallas.