Ford Motor Company is continuing to pursue trademark applications for the term Bronco with the Untied States Patent and Trademark Office (USPTO).
According to analysis of USPTO filings performed by Motrolix, The Blue Oval currently has two trademark applications for the Bronco name.
The first application is rather involved, but here’s its condensed summary: assigned serial number 72197108, it was originally filed on July 6, 1964 for the Goods and Services category of Motor Trucks. The application was approved and the mark was registered on April 20, 1965 — with a lifespan of 20 years. Since then, the mark has been renewed twice, with the most recent one being in April of 2015.
The second application is easier: filed on February 26, 2015, it is assigned serial number 86546626 and is for the following goods and services categories:
Automobiles; trucks; vehicle parts for automobiles, namely, shock absorbers, shock absorbing springs, vehicle anti-roll bars, braces for suspension struts, exterior metal decorative and protective trim, exterior plastic extruded decorative and protective trim, differentials, gear shifts, hoods, fascia, steering wheels, seat trim, parking brakes, wheels, brake discs, brake calipers, brake pads, engines, engine or motor mufflers, exhaust pipes, exhaust headers, air intakes, oil fill caps, coolant fill caps, engine valve covers, ignition coil covers, radiators, and exterior insignia badges.
Last updated on May 20, 2015, the application currently has a status of “Law Office Publication Review Completed”.
The Motrolix Take
For reasons that are rather obvious, Ford must protect the first trademark (serial number 72197108) by renewing and maintaining it.
That leaves us to wonder why Ford has filed and is pursuing the second Bronco trademark (serial number86546626) — especially in the automobiles and trucks goods and services categories.
We’re hoping that the second trademark foreshadows the return of the Ford Bronco. Who is hoping that we’re right? Sound off in the comments.