Fiat Chrysler Automobiles has sought and cultivated a very valuable means of exposure to the world recently: music videos.
Chances are, whenever you watch a music video from any one of today’s top artists and you spot any Fiat Chrysler product – be it a Dodge, Chrysler, Fiat, or Jeep – that cameo was the product of one of the automaker’s many partnerships with major record labels. In fact, Fiat Chrysler has agreements with Warner, Universal, and Sony, and has scored itself some 2.5 billion views and counting through these music labels’ official videos.
One particular highlight is the music video for the Wiz Khalifa song “See You Again” (ft. Charlie Puth) from the Furious 7 motion picture soundtrack. At the time of this writing, the music video has garnered Fiat Chrysler and its Dodge brand nearly 8.8 million views.
Said Fiat Chrysler Chief Marketing Officer Olivier Francois: “Music is one of the strongest ways we have to authentically align a brand with the relevance of a moment and open up a dialogue with Millennials. Our strengths rest not just in the relationships we’ve forged with the labels, studios and artists, but also in our agility, which enables us to quickly satisfy production timelines, and the diversity of our FCA portfolio, which allows us to place our vehicle line-up in a manner that is credible to the viewer and true to each brand.”