Meet Bjørn Nyland.
An unabashed Tesla Motors fan from Norway, Bjørn is perhaps one of the most visible Model S owners in the world. He is constantly updating his personal YouTube channel with new videos that document the ownership experience, and in fact one of them – which follows the experience of winter driving in Norway in the pure-electric sedan – has an impressive 275k views at the time of this writing.
It’s no wonder, then, that Bjørn Nyland has won himself a Tesla Model X “Founder’s Edition” electric crossover, with some $25,000 in options.
The good folks at Autoblog shared the news, reporting that toward the end of July, Tesla Motors kicked-off a Model S referral program. Basically, it was announced that the first person in North America, Europe, or Asia to refer 10 new customers to the electric sedan would win a Tesla Model X CUV.
Using his YouTube presence as a tool, Bjørn Nyland met that challenge in short order, securing all 10 referrals in less than 2 weeks. Each of those 10 global customers must actually take delivery of their Model S sedans before Mr. Nyland officially secures himself a Tesla Model S Founder’s Edition, but CEO Elon Musk has already announced him the conditional winner.
Below is Mr. Bjørn Nyland’s thank you video, in which he expresses his gratitude toward the 10 men and women who helped him secure his future Tesla Model X – even though he doesn’t know who they are.