German automaker Volkswagen is poised to live up to its reputation as “the people’s car” come 2016, as the marque prepares to sprinkle many of their advanced active safety features into the cockpits of even the most affordable VW models – for a modest fee, of course.
Many of these active safety technologies had been available already in Europe, or reserved for Volkswagen’s Audi and Porsche brands here in the US. But no more. Volkswagen revealed that for the 2016 model year, the Volkswagen CC V6 4MOTION and Touareg will gain Adaptive Cruise Control, Forward Collision Warning, Lane Departure Warning, and Autonomous Emergency Braking as standard in their top “Executive” trim level. Park Distance Control and Blind Spot Monitoring with Rear Traffic Alert are also making their way into the CC 4MOTION Executive, and will be optional for the Touareg Lux and Executive.
All of these active safety technologies will be available as optional extras across much of the 2016 Golf lineup – including the VW e-Golf – with the Jetta TSI and TDI also set to offer all but the Park Distance Control option.
With all this widespread proliferation of Volkswagen’s active safety tech, the automaker is clearly making a concerted effort to listen to the demands of consumers here in the US, and to give the people what they want to bolster the VW badge’s presence on America’s roadways. Time will tell if the move results in the sort of conquest sales that the automaker so desperately seeks.