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Motrolix

Pony Car Sales Slip 2.3 Percent To 20,740 Units In July 2016

The Ford Mustang remained the best-selling pony car in the United States in July 2016, outselling both the Chevy Camaro and the Dodge Challenger.

Pony Car Sales Summary – July 2016 – United States

In July, the Mustang and Challenger both posted a year-over-year sales growth , while the Camaro posted a double-digit decrease compared to the same time period a year ago.

July 2016 sales of the three pony cars were as follows (vs. July 2015):

  • Ford Mustang sales increased 12.77 percent to 9,565 units
  • Chevrolet Camaro sales decreased 26.09 percent to 5,520 units
  • Dodge Challenger sales increased 7.21 percent to 5,619 units

The trio collectively accounted for 20,704 sales, down 2.3 percent year-over-year.

Pony Car Sales Summary – First Seven Months Of 2016 – United States

In the first seven months of 2016, sales of the three pony cars were were down individually (vs. first seven months of 2015):

  • Ford Mustang sales decreased 5.53 to 72,530 units
  • Chevrolet Camaro sales decreased 15.4 percent to 42,354 units
  • Dodge Challenger sales decreased 5.51 percent to 39,998 units

The three vehicles collectively accounted for 154,882 sales, down 8.44 percent year-over-year.

Sales Numbers - Camaro vs. Challenger vs. Mustang Deliveries - July 2016 - United States

MODEL JUL 16 / JUL 15 JULY 16 JULY 15 YTD 16 / YTD 15 YTD 16 YTD 15
MUSTANG +12.77% 9,565 8,482 -5.53% 72,530 76,772
CHALLENGER +6.62% 5,588 5,241 -5.08% 40,181 42,332
CAMARO -26.09% 5,520 7,469 -15.40% 42,354 50,062
TOTAL -2.45% 20,673 21,192 -8.34% 155,065 169,166

The Motrolix Take

Do the declining figures present a reason to be concerned over the muscle car segment? Maybe so, but probably not.. at least not yet. That’s because the 8.4 percent decline in the segment for the first seven months of the year is nearly identical to the 8.5 percent drop in overall U.S. car sales as crossovers continue growing in popularity. So maybe there’s not much cause for concern just yet.

Further Reading

Motrolix Founder with a passion for global automotive business strategy.

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