Lincoln Discovers Cultural Automotive Sales Differences Between China And U.S.
It’s about the experience — from dealerships to smells to products.
Articles: Kumar Galhotra
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Ford CEO Mark Fields Sees A Day That Lincoln Sells More Cars In China Than In U.S.
The opportunity is clear.
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Lincoln Removes ‘New Car Smell’ In China
As it turns out, Chinese car buyers aren’t fans of the scent.
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