Advert: Lincoln MKZ Hybrid Is Smarter Than Luxury

In one of Lincoln’s newest advertising campaigns developed by Team Detroit, actor John Slattery (of Mad Men) touts the advantages of the MKZ Hybrid. The ad, bathed in copper tones and a myriad of reflective light, highlights the impressive 41 mpg that the MKZ Hybrid attains in the city. The ad ends with the tagline “It’s not luxury, it’s smarter than that.”

Personally, my favorite part of the commercial is the following statement from Slattery, who sounds like a cool oracle of fuel economy by saying, “In other words, all things being equal – they’re not.”

Motrolix Founder with a passion for global automotive business strategy.


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