Video: Ford Taps Doug As 2012 Focus Spokesperson

Looks like the all new Ford Focus (that’s arriving in dealerships across the U.S. as we write) just got itself a brand new spokesperson in Doug — the Orange Puppet Hero.

In this short, Doug makes his first official press debut as an official representative of the Blue Oval and its new compact car, but he seems to have a very strong fascination with someone he regards as “fancy pants.”

The Motrolix Take

This has to be one of the best viral marketing campaigns… ever! The videos are well done, comical, and tasteful — and it doesn’t even feel like someone is trying to sell us a car. The only thing we ask for is more Doug! Can we expect to see him for the launch of the C-MAX?

Motrolix Founder with a passion for global automotive business strategy.

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