Build Your Ultimate ‘Stang With Ford’s New Mustang Customizer Website

If you’ve ever hoped to build a Mustang to your tastes and desires, your time will come on Tuesday, September 20. That’s when Ford will launch the Ford Mustang Customizer — a new website that allows users nearly limitless customizations to create the Mustang of their dreams.

The Customizer will present the Mustang V6, GT, Boss 302, and GT500, each offering a variety of colors, decals, and accessories such as body kits, wheels, decals, grilles, decklids, as well as parts from Ford Racing Performance Parts and Ford Vehicle Personalization. The site will be available here and will incorporate a social media component that allows users to connect using Facebook as well as share and store all of the Mustangs they have created.

What’s most exciting is Battle Mode, which allows Facebook users to post their customized Mustang to their Facebook walls and accumulate votes in a head-to-head vote-off for the best-looking ‘Stang. Those looking to bring their customization to life will be able to download a PDF with a list of all real-world parts used in the customized machine. The PDF will be split into three categories: Ford, aftermarket, and concept accessories — and will include links to relevant websites.

The Motrolix Take

Now that’s what you call a configurator! Your move, Chevy.


New Ford Mustang Customizer Website Lets Enthusiasts Dream Up and Share Their

New Ford Mustang Customizer website allows enthusiasts to create their very own Mustang, selecting colors, accessories and decals to complement the classic design. The website will go live on Tuesday, Sept. 20
The website lets enthusiasts customize a Mustang V6, GT, Boss 302 or Shelby GT500 with three different backgrounds, five different angles and hundreds of accessories from which to choose
Additionally, users can connect to the site via Facebook with a tool that lets them share and store all of the Mustangs they have created. They can even use “battle mode” to ask people to vote for their Mustang
DEARBORN, Mich., Sept. 15, 2011 – Ford is putting design in the hands of enthusiasts with a new customizer website that features the 2012 Mustang.

Ford will launch the site on Tuesday, Sept. 20 at to let Mustang enthusiasts take advantage of the classic design with limitless possibilities.

“This site lets Mustang fans customize cars to their heart’s content,” said Brian McClary, Ford social and emerging media specialist. “It’s a simple-to-use layout that lets users take the base design of Mustang and run with it.”

Users can choose to customize a Mustang V6, GT, Boss 302 or Shelby GT500. Their custom touch is blended with three different backgrounds – a dragway, cityscape or drive-in restaurant – along with five different angles from which to check out the design.

Accessories include body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization. Within minutes, several different looks can easily be created and saved as desktop wallpaper.

“Customers love to make Mustang their own, one that suits their taste; this is the perfect way to let them test out their design and imagine what’s possible,” said Jim Owens, Mustang marketing manager. “The interactive aspect also adds a whole new dimension and lets more people get in on the fun.”

The site also incorporates social media, as users can log in through their Facebook account and save and share all of the Mustangs they have created. A “battle mode” through Facebook lets users go head-to-head to see who has the best-looking car.

By posting their Mustang to their Facebook wall, users can accumulate votes that will be tallied on a leaderboard for others to check out. They can even identify a nemesis to go after in battle.

For those intent on making their custom car a reality, a downloadable PDF facility offers a detailed list of all the real parts used to create that particular virtual Mustang. The PDF is separated into three categories – Ford, aftermarket and concept accessories – and includes links to the applicable websites, making it easy for customers to start a conversation with their local Ford dealer.


Motrolix Founder with a passion for global automotive business strategy.

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