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Motrolix

Ford Offers Sneak-Peak At New Escape And Its Hands-Free Liftgate (Video)

How would you open a liftgate of a CUV without touching it? Ford asked a few willing volunteers the same question, then proceeded to give them a purse (or man-bag) with the keys for the upcoming all-new Ford Escape. What transpired is a whole lot of waving and jumping, all to no avail.

All the participants really needed to do was perform a kicking motion under the rear bumper and — voila — the liftgate would come to life.

The Motrolix Take

Sure, we’ve seen this feature earlier this year in Ford’s C-MAX MPV, so it’s not entirely new. But it’s still unique, very useful, cool, and exclusive to the compact crossover segment. Even so, if we were the participants in this study, we’d focus on crawling around the Escape’s yet-to-be-revealed cabin and peeling back the camouflage to get a glimpse of the body work.

Motrolix Founder with a passion for global automotive business strategy.

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