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Motrolix

By The Numbers: 2011 Ford Sales Up 30 Percent In Russia

Ford sold a total of 118,031 cars in Russia during the 2011 calendar year — representing a 30 percent year-over-year increase and marking the best sales year for Ford vehicles in the country since 2007. The year’s success was underlined by sales of the locally-built Focus and Mondeo, which increased 23 percent and 38 percent versus 2010, respectively.

With a 158 percent year-over-year increase, the Ford Kuga also posted strong sales, moving a total of 2,900 units in 2011. Additionally, sales of the Fiesta were up 56 percent and those of the European-market Fusion crossover MPV increased 35 percent compared to 2010 results. Not to be confused with the American-market midsize Fusion sedan, the Euro-market Fusion is a stretched and raised variant of the Fiesta. It will be replaced by the Fiesta-based B-MAX in the near future.

Also of note is the fact that commercial sales of the Transit van more than doubled in 2011 compared to 2010.

Ford Russia - 2011 Sales Totals

MODEL2011 SALES
TOTAL118,038
FOCUS82,461
C-MAX581
MONDEO15,123
FIESTA1,532
FUSION4,488
S-MAX792
GALAXY800
KUGA2,899
EXPLORER498
RANGER732
CONNECT769
TRANSIT7,363

The Motrolix Take

Overall, some very positive results. However, Ford embarked on a joint venture operation in October 2011, creating Ford Sollers. The new entity is responsible for the production, import, and distribution of all Ford-branded products — including vehicles, parts, and accessories — in Russia. It will be interesting too see whether the new effort will work to further boost vehicle sales in 2012.

Motrolix Founder with a passion for global automotive business strategy.

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