Ford Celebrates Best August Sales Month Ever For Electrified Vehicles

Having achieved a 12.2 percent year-over-year sales volume growth by delivering 221,270 units in August of 2013, Ford Motor Company also recorded its best month of electrified vehicle sales ever — selling over 8,292 units during the same time period. That represents a 288 percent growth on an annual basis, and marks the 11th consecutive month that the automaker has achieved electrified vehicle sales records.

Strong Than Ever: C-Max Hybrid

Continuing to establish The Blue Oval as a major player in the hybrid market, the C-Max Hybrid was the primary driver behind Ford’s record-setting hybrid sales in August. Sales of the electrified MPV totaled 3,032 — jumping 12 percent in August 2013 over the preceding month.

Ford dealers continue to sell the C-Max Hybrid to new-to-Ford customers and those who previously haven’t considered a Ford vehicle. According to Ford, buyers appreciate the “outstanding all-around package” and class-leading fuel economy that the C-Max provides.

Roughly two-thirds of C-Max Hybrid sales are form conquest buyers who trade in vehicles of competing brands, with the most popular models traded being the Toyota Prius and Honda CR-V. Furthermore, C-Max Hybrid sales continue to strengthen Ford’s presence in California and account for over 30 percent of the brand’s hybrid growth in the western region.

Penetrating Key Hybrid Markets

Both the C-Max Hybrid and Fusion Hybrid saw record sales in key hybrid markets in August, recording best sales months ever in Washington, D.C., San Francisco, and Seattle.

Fusion Hybrid saw its second best-selling month in Los Angeles. The result was two units short of hitting its previous record.

Meanwhile, the C-Max Hybrid delivered its best sales month year-to-date in New York, growing sales 35 percent over July 2013.

Strong Performance of Energi Plug-In Hybrids

The Fusion Energi and C-Max Energi plug-in hybrids also saw record sales in August, recording their best sales month year-to-date with 600 and 621 units sold, respectively. Nearly 50 percent of these units were sold in California, which has traditionally been an unfriendly market for American automakers.

Motrolix Founder with a passion for global automotive business strategy.

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