Community Question: Will Chevy’s All-New Colorado Push Ford To Bring New Ranger To North America?

While Ford was busy previewing the next-generation 2015 Edge and Lincoln was showing off the great-looking 2015 MKC at the Los Angeles Auto Show, cross-town rival General Motors pulled the wraps off its all-new 2015 Colorado midsize pickup truck. To note, the Bow Tie’s re-entry into the segment will pull (an estimated) 6,700 pounds and offer three engine choices — two naturally-aspirated gasoline engine — a four- and a six-banger, along with the 2.8 liter four-cylinder turbo-diesel. Pricing is yet to be announced, but is expected to start in the low $17,000s. All that is to ask: should Ford join in on the renewed midsize pickup truck rush with its new T6-generation Ranger by making it available in North America?

After all, the new “global” (except for North America) Ranger is sold on nearly every content except for The New World, and the sales success of the Toyota Tacoma and Nissan Frontier seems to only be gaining steam.

Share your opinion in the comments section below.

Motrolix Founder with a passion for global automotive business strategy.


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