Ford Fiesta Was Europe’s Best-Selling Small Car In September, First Nine Months Of 2013

Ford sold 33,561 Fiestas in Europe during September 2013, making it the region’s best-selling small car for the month, according to JATO Dynamics data. In addition, the subcompact Fiesta sold 222,184 units during the first nine months of the year, thereby becoming the best-selling small car for the first nine months of 2013 (through September). The sales figures also make the Fiesta Europe’s second best-selling car overall for September and for the first nine months of 2013.

Broken down by market, the United Kingdom was the strongest European market for the Fiesta during the first nine months of 2013, with over 96,000 units sold. The U.K. was followed by Germany, Italy, France and Spain.

“These latest numbers prove that the efficient new Ford Fiesta, with its exciting design and technology features, has really captured the imagination of European customers,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “The first combination of our award-winning EcoBoost 1.0-litre engine with PowerShift dual-clutch automatic transmission is a major step forward in this segment and will appeal to many new customers – especially those looking for the latest cutting edge technology.”

The news comes on the heels of the Fiesta being recognized as the best-selling sub-compact car globally and the fourth best-selling vehicle in general, with 356,434 units registered in the first half of 2013, according to Ford analysis of Polk global vehicle registration data.

Underlining its inability to rest on its laurels, The Blue Oval has recently taken one more step to ensure its continued success by making the 1.0-liter EcoBoost three-cylinder engine available with the six-speed PowerShift automatic transmission in Europe.

The Motrolix Take

The differences in consumer behavior are most evident when comparing Fiesta sales in Europe to those in the United States. For instance, the Fiesta’s 33,561 sales in Europe during September of 2013 far outnumber the 4,337 sold units in the U.S. during the same time period. The comparison is more or less apples-to-apples given the industry sales volumes of both the U.S. and Europe.

Nevertheless, it’s great to see high-quality, class-leading, and desirable global vehicles, part of the One Ford strategy, winning!

Motrolix Founder with a passion for global automotive business strategy.

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