New Ford iPad App Makes It Easy For Fleet Owners And Operators To Browse Lineup

The lives of fleet owners and operators considering Ford vehicles is about to become a whole lot better thanks to a new mobile app. Called Ford Fleet, the app showcases the automaker’s complete vehicle catalog for fleet customers, including U.S. commercial, government, and rental buyers.

According to Ford, the Ford Fleet app was designed specifically with fleet customers in mind and contains information about all Ford retail and commercial vehicles, including Transit Connect Taxi, Police Interceptor, trucks, vans, chassis and cutaways. This information is otherwise not available in retail brochures or Ford’s mobile website. Users will also find information about commercial lending, quality fleet care, Ford’s Business Preferred Network, and a list of Ford fleet contacts.

Ford Fleet iPad app - 2014 Preview Guide landing page

“Fleet managers have very different needs from a retail customer,” said Kevin Koswick, Ford director of North American fleet, lease and remarketing operations. “In speaking with our commercial, government and daily rental fleet customers, they asked for a fleet-specific app that has more information than our printed pieces, is easily updatable and is something they can take with them on the go.”

The Ford Fleet app doesn’t require an internet connection to be used, but will need a Wi-Fi or cellular signal to update itself once vehicle information and Ford’s lineup is refreshed. Given an internet connection is available, the app will do this automatically.

Ford Fleet is currently available exclusively for Apple’s iPad by visiting According to Ford, “other mobile platforms may be rolled out based on user demand.”

Motrolix Founder with a passion for global automotive business strategy.

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