SEMA 2013: PM Lifestyle Brings SoCal Style And Road Rally Guise To Focus ST

Those who have driven one know that the Ford Focus ST induces smiles left and right. Looking to personalize the original formula with some Southern California car culture and a road rally theme, the folks over at PM Lifestyle are bringing this tuned Focus ST to SEMA 2013.

Changes to the exterior, courtesy of Infinite Auto Design, include a custom paint job from Axalta, a custom harness bar, and several carbon fiber exterior pieces throughout. Performance-oriented powertrain upgrades to the EcoBoost 2.0 liter turbo engine consist of several modifications from Banks Power, COBB Tuning, and Ford Racing, including a Banks Power straight-shot water-methanol injection system and iQ Man-Machine Interface.

The chassis hasn’t gone untouched, with coilers and sway bars, along with a brake system from Wilwood. The car rides on 19-inch Rotiform wheels wrapped in GT Radio Champiro tires. The ST’s road rally theme continues to the interior, with Sparco Chrono road seats plus five-pont harness from Schroth Racing.

Motrolix Founder with a passion for global automotive business strategy.

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