2015 Lincoln MKC To Start At $33,995

When the 2015 Lincoln MKC begins arriving to dealers from the Louisville Assembly Plant in the summer of 2014, it will carry the lowest starting MSRP in its segment of $33,995, including destination and delivery charges.

Being the newest entrant in a rapidly-growing space, Lincoln has created two value propositions for the MKC: “The Lincoln MKC offers the lowest base entry price in the segment as well as a host of first-to-segment features”, said Matt VanDyke, Director, Global Lincoln. Some of the segment-first features include Lincoln Experiences with Approach Detection and an embedded modem that enables the new MyLincoln Mobile App.

Lincoln will offer the 2015 MKC in three trim levels, including Premiere, Select, and Reserve. Configured with the range-topping Reserve Package, the new 2.3 liter EcoBoost Engine ($1,140) with optional all-wheel drive, and continuously controlled damping (CCD) suspension ($2,495 MSRP), the 2015 MKC will have a lower MSRP than similarly equipped competitors from BMW, Mercedes-Benz and Audi.

And the fact that the well-received MKC is the right car at the right time (read: in the right segment) must be music to the ears of Lincoln enthusiasts and executives. In any event, it is to us, since Lincoln needs every sale it can get. The next step should be making Linc a global powerhouse.

Motrolix Founder with a passion for global automotive business strategy.

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