Ford Files Trademark Application For “Ford Protect”

Shortly after discovering Ford’s Mach 1 and Model E trademark applications with the U.S. Patent and Trademark Office, we’ve found another filing. This time, The Blue Oval is trademarking the term “Ford Protect”.

Filed on November 18, 2013, the trademark filing carries a serial number of 86121307 and is categorized as such: “underwriting and administering warranty contracts in the field of motor vehicles; providing financial coverage for motor vehicle servicing”.

The Motrolix Take

Based on the category of the trademark filing, it seems that Ford Protect will be the name of Ford’s upcoming extended service warranty program. Sounds like a good name for that kind of an offering, wouldn’t you say?

Motrolix Founder with a passion for global automotive business strategy.

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