Poll: Should Ford Make A Three-Door Focus Hatch?

Having earned the bragging rights associated with having the world’s best-selling vehicle nameplate for the first half of 2013, the global third-generation Focus range is nothing short of a sales success for the Ford Motor Company. But as good as the Focus is, it doesn’t necessarily mean that it has no faults. Take, for instance, the fact that the range doesn’t offer a three-door hatchback variant.

To note, the second-generation European Focus offered a three-door hatchback body style, a model that was rather popular during its time. But with the introduction of the global third-gen Focus line, the three-door disappeared, leaving no choice for those who desire a compact three-door hatchback to buy from one of Ford’s primary competitors at a time when every single sale unit matters.

Ford’s primary competitors offer three-door C-segment hatchbacks in Europe and in North America, including the 3-door Volkswagen Golf (available globally), plus the Honda Civic and Opel Astra GTC (available in Europe). And since every single sale counts, Ford should be concerned about losing customers to its rivals. On the other hand, there is a fine balance between chasing sales volume and earning a profit, as the introduction of another Focus body variant could possibly lead to lower profitability for The Blue Oval.

And that’s why we ask: should Ford offer a three-door hatchback variant of its wildly-successful third-generation Focus range? Vote in the poll below, and sound off in the comments.

Motrolix Founder with a passion for global automotive business strategy.

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