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Motrolix

How Ford Will Reportedly Attract A Younger Buyer For The 2015 Mustang

According to some reports, one of Ford Motor Company’s goals with the all-new 2015 Mustang is to attract younger buyers. You know, people like Millenials — the same young ladies and gents who love in-car toys and technology that keeps them connected, but supposedly have trouble buying new cars because of their price.

One of the biggest determining factors of whether or not Ford will be successful in attracting a younger customer will be the price of the new pony, which goes on sale in the U.S. next fall, in Europe in the first half of 2015, and in Asia-Pacific during the second half of 2015. But since pricing hasn’t been announced as of this writing, it’s difficult to gauge whether Ford will have any success in its quest. Interestingly, though, the price might not be as important of a factor as Ford’s other plans to attract younger people by offering high technology like Bluetooth, SYNC, the new SYNC AppLink, and a gamut of other gizmos.

“First they want to look good in it, and secondly when you look at the technology that’s in the vehicle, that’s important to a young consumer”, Ford COO Mark Fields was reported as saying during the reveal event of the 2015 Mustang in December of 2013.

The Motrolix Take

What has us somewhat confused about Ford’s reported goal of attracting a young customer is that the Mustang already has a younger buyer base compared to other mainstream models from Ford. In that regard, we’re not sure if The Blue Oval actually wants to lower the average age of the Mustang buyer, of if it simply used the phrase “young person’s car” during its reveal in December to describe the current customer base.

Our suggestion? If Ford really wants to attract an even younger buyer to the Mustang than it enjoys today, it should consider making Bluetooth and SYNC/SYNC AppLink standard equipment on all 2015 Mustangs. Doing so will attract those tech-hungry Millenials (almost) as well a Pinterest post of a twerking Miley Cyrus.

News editor focusing on business, financial, and sales coverage who loves anything on wheels, especially if it's fast.

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