Toyota, Ford, Honda and Chevrolet Top Consumer Reports’ Brand Perception Survey

Toyota, Ford, Honda and Chevrolet rank among the most well-liked automotive brands according to Consumer Reports. The results come in after CR had their annual Car Brand Perception Survey, which asked participants to rank automakers based on overall quality, safety, performance, value, fuel economy, design/style, and technology/innovation.

Brands in the survey are ranked on how the respondents perceive the quality of the cars and not the actual quality of the cars themselves, CR said.

“The key word is ‘perception’. Consumers are influenced by word of mouth, marketing, and hands-on experience,” said Jeff Bartlett, Consumer Reports deputy automotive editor in a statement. “Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media.”

Toyota ranked first in the survey, posting a 25 point lead over runner up Ford. Despite losing 16 points year over year, Honda ranked third is the survey with Chevrolet gaining 13 points for fourth place.

Even though they didn’t appear in the top rankings, Tesla is the true brand to watch here, jumping 88 points year over year for a ranking of fifth place. CR chalks this spike up to the brands soaring stock prices, magazine awards and flawless crash test performance as well its penchant for innovation and sleek styling.

Subaru, spurred along by its reputation for safety, also made headway in 2013 earning 88 points and rising to sixth place from 13th a year earlier.

The worst ranked brands included Land Rover, Maserati, Jaguar and Rolls Royce, according to CR.

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