In the midst of Ford’s $1 billion revamp of Lincoln, the folks from Dearborn are making some executive shuffles in an attempt to regain relevancy in the hotly contested luxury market.
After the debut of Lincoln’s redesigned MKZ sedan and upcoming Navigator, Ford has decided to replace designer Max Wolff with David Woodhouse, a European Ford luxury veteran.
Interestingly, the reshuffle took place late last year, yet the news was not released to the public, possibly as a way to save face after celebrating Wolff’s arrival from General Motors in 2010. However, spokesperson Stephane Cesareo has stated that Ford didn’t announce the move because the automaker no longer issues a press release for job promotions below the vice president level.
Cesareo also said the move was made with intentions on adding veteran expertise to handle the necessary expansion of the Lincoln line-up, providing much needed design vision to the marque.
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