Audi dealers delivered 15,653 vehicles in April 2014 in the United States — representing the brand’s 40th consecutive month of record monthly sales and second-best month ever.
“The launch of the all-new A3 Sedan gives Audi an even broader product portfolio and the opportunity to reach more luxury buyers in the premium compact segment,” said Mark Del Rosso, Executive Vice President & Chief Operating Officer, Audi of America. “In its first month of retail sales, the Audi A3 was a top seller in April, with over 2,000 vehicles sold.”
April sales highlights (vs. April 2013):
- April marks the 40th consecutive record month of sales for Audi in the U.S., with more than 15,000 vehicles sold
- Audi sales year-to-date increased 7.5 percent to 50,881 vehicles sold
- Strong demand for all-new Audi A3, as well as premium segment vehicles, led sales growth
- The all-new 2015 Audi A3 sedan models officially went on sale April 3 with 2,159 vehicles sold in its first month of retail availability
- Sales of Audi A6 increased to 11.9 percent compared to April 2013; YTD sales grew 20.5 percent compared to previous period
- Sales of Audi A7 increased 26.5 percent compared to April 2013; YTD sales grew 7.1 percent compared to previous period
- Sales of the Audi Q5 increased 1.6 percent compared to April 2013; YTD sales grew 5.5 percent compared to previous period
- Sales of the Audi Q7 increased 23.6 percent compared to April 2013; YTD sales grew 35.9 percent compared to previous period
- Sales mix for Audi S performance variants finished the month as follows:
- 15.3 percent for the S4 sedan
- 34.3 percent for the S5/RS5
- 4.5 percent for the S6
- 27 percent for the S7/RS7
- 9.5 percent for the S8
- 37 percent for the TTS and TTS Roadster
- 8.6 percent for the SQ5 crossover
- The overall sales mix of TDI models was 17 percent on 1,387 total TDI sales for April. Total sales mix for Audi TDI models was as follows:
- Audi A6 TDI at 14.2 percent on 303 vehicles sold
- Audi A7 TDI at 11 percent on 90 vehicles
- A8 TDI at 11.7 percent on 52 vehicles
- Audi Q5 TDI at 16.2 percent on 532 vehicles
- Audi Q7 TDI at 28 percent on 410 vehicles
- Audi Certified pre-owned sales increased 13.7 percent to 3,702 vehicles in April; YTD CPO sales rose 13.8 percent to 14,016 vehicles sold. Audi CPO sales set 9th straight monthly record
- Audi holds the longest-running monthly record sales streak in the premium car market according to a completive sales report from MotorIntelligence.com.
April 2014 - USA - Audi
MODEL | YOY MONTHLY CHANGE % | APR 2014 | APR 2013 | YOY YTD CHANGE % | YTD 2014 | YTD 2013 |
---|---|---|---|---|---|---|
AUDI TOTAL | +18.97 | 15,653 | 13,157 | +7.47 | 50,881 | 47,343 |
A3 | +3825.45 | 2,159 | 55 | +278.7 | 3,022 | 798 |
A4 | +0.76 | 3,167 | 3,143 | -6.33 | 10,911 | 11,648 |
A5 | -12.71 | 1,579 | 1,809 | -12.74 | 5,070 | 5810 |
A6 | +11.92 | 2,132 | 1,905 | +20.51 | 7,568 | 6280 |
A7 | +26.51 | 816 | 645 | +7.11 | 2,922 | 2728 |
A8 | -5.14 | 443 | 467 | -16.17 | 1,617 | 1929 |
ALLROAD | -25.43 | 349 | 468 | -26.51 | 1,292 | 1758 |
Q5 | +1.6 | 3,293 | 3,241 | +5.51 | 12,067 | 11437 |
Q7 | +23.58 | 1,462 | 1,183 | +35.92 | 5,551 | 4084 |
R8 | +12.68 | 80 | 71 | +28.15 | 305 | 238 |
TT | +1.76 | 173 | 170 | -12.16 | 556 | 633 |
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